I’ve been to my fair share of weddings over the years and I’ve come to realize how very different they all are culturally. My friends are all either American or Russian and I noticed that all of the American weddings … Continue reading
Prior to getting engaged I started to meet with vendors to get an idea of how much this whole fiasco was going to cost me. As with any normal person’s reaction, the vendors were confused as to why I didn’t have a ring on my finger and was already talking to them about details without having a wedding date set – mind you they were all perfectly polite about it. Yes, this was a bizarre thing to do on my part but I knew that it was just a matter of time before I got engaged (the ring was being custom-made), so I figured I’d get a head start on the planning process as my now fiance and I didn’t want a long engagement.
I’m honestly glad that I did what I did, when I did, because I was able to have a fairly short 8 month engagement without being rushed. Prior to getting engaged I had already picked out my photographer, videographer, florist and cake baker, so I literally had them all on hold until Mr. D popped the question. A few days after a totally unexpected perfect proposal, I booked all of the vendors mentioned above, bought the most stunning wedding gown and was left with the daunting tasking of finding a venue. Now let me tell you, finding a venue was the most obnoxious process ever! I didn’t feel right paying such an obscene amount of money for an OK venue; that’s why it took me 4 months to find the perfect location. As soon as I walked into the Pinnacle Golf Club in Grove City, Ohio, I fell in love and knew it was the one for me.
Now it’s October, I’m 5 months away from the big day and I have everything major booked (except for a band). Since I checked off most of the necessary wedding list tasks early on, I’m now in a state of limbo. I still have a few unchecked items to keep me going but knowing me, they’ll all be complete next month.
It seems like a good portion of the world watched the royal wedding on Friday, 29 2011 – I know did! Some DVR’ed the event to enjoy after work (for all us US residents), some streamed it live from CNN or BBC, and some were even crazy enough to wake up at 5am to watch the event live!
I streamed the royal event from CNN and sat glued to my monitor for a solid 3 hours. I, as many others, patiently awaited for the moment when Kate Middleton would step out of the car to expose her much awaited wedding dress.
Even though there were so many beautiful things to watch on the screen, Kate, William, the crazy enormous hats, being in search marketing I couldn’t help but notice the strategically placed Tiffany & Co banner ads on all the pages related to the “royal wedding”.
Out of the corner of my eye, I kept seeing the infamous Tiffany & Co. engagement rings dancing across the screen. The images rotated to show engagement rings, wedding bands, and happy bride and grooms. Tiffany’s search marketing team strategically used the managed placement feature in Google AdWords to choose the major websites that would cover the Royal Wedding – how genius! Out of the millions of viewers, there had to be thousands of couples who were thinking of getting engaged and plenty of women who simply thought it was time to upgrade their engagement rings. Even if those thoughts were suppressed somewhere in the back of their minds, they suddenly surfaced because of those ads and I guarantee you those Tiffany banner’s got clicked on; I presume Tiffany paid a pretty penny for all those clicks!… I’d be interested to take a peak at their Google Analytics to see just how much their website traffic increased that day.
Simply put, Tiffany’s made you think about their jewelry and engrained themselves as THE brand to go to when getting married, whether you realized it or not. Isn’t that was marketing is all about?